His career has been marked by historic victories, including multiple Grand Slams and Wimbledon titles, which have allowed him to accumulate millions. However, his wealth does not only come from his sporting achievements.
The Serbian star has skillfully diversified his income with sponsorship contracts from some of the most prestigious brands in the world of sports and in addition, he has invested in several projects, growing his wealth.
He has also won 7 ATP Finals titles and a record 40 Masters 1000 titles. In 2024, he completed the “Career Golden Slam” by winning the gold medal at the Paris Olympics, becoming the fifth player in history to achieve this feat.
In 2005, the sports star and his family founded Family Sport, a company specializing in catering services and organizing sporting events. Its headquarters is located in the player’s hometown, Belgrade.
The company’s goals include managing restaurants, providing catering services, opening a tennis center and organizing an ATP tournament. Novak’s father has been heavily involved in these ventures.
Djokovic has also ventured into the field of tech investments. In 2023, he participated in a funding round for Waterdrop, a company that specializes in healthy hydration solutions.
Through these investments, he not only ensures a prosperous financial future but also solidifies his legacy as a visionary and strategic businessman, successfully navigating various sectors beyond tennis.
Novak Djokovic’s endorsements
Novak Djokovic has built a considerable fortune not only through his tennis career but also through a series of endorsement deals with some of the world’s most prestigious brands.
One of his most notable sponsorship deals is with Lacoste, the French clothing brand. In 2017, he signed a multimillion-dollar contract with them, succeeding Uniqlo, according to Celebrity Net Worth.
In addition to his deal with Lacoste, he has partnered with luxury brands like Hublot, a Swiss watch manufacturer. In 2021, he collaborated to create the Big Bang Unico Novak Djokovic watch, a limited-edition piece.
He has also ventured into the hospitality industry, partnering with the luxury hotel group Aman in 2024. This collaboration marks his expansion beyond sports, into the luxury lifestyle sector.
Sportskeeda reported that he earned around $45 million in 2020 just from his commercial endorsements. These sponsors have helped diversify his income sources, making him a tennis legend.
Novak Djokovic’s real estate assets
One of his main investments has been in real estate, where he owns several luxury properties. Among them stands out a pair of apartments in the exclusive SoHo neighborhood in New York, purchased in 2017 for a total of $10 million.
These residences, designed by the architect Renzo Piano, offer stunning views of the Manhattan skyline, and although Djokovic doesn’t reside there regularly, his investment in the New York real estate market has been significant.
Additionally, the Serbian tennis player owns a property in the hills of Monte Carlo, a location known for its exclusivity and views of the Mediterranean Sea. In his hometown of Belgrade, he has an apartment valued at $675,000.
