Indiana Fever president Kelly Krauskopf deleted her X (formerly Twitter) account on Friday following widespread backlash over comments she made regarding star players Caitlin Clark and Aliyah Boston.
The controversy stemmed from a video clip that circulated on social media, in which Krauskopf discussed her vision for the Fever’s future. While outlining her ambition to transform the Indiana Fever into a recognizable and enduring brand, Krauskopf made a remark that some fans interpreted as downplaying the significance of Clark and Boston to the franchise.
“We want to sustain the growth and the interest level in the franchise,” Krauskopf said. “This is about the Indiana Fever. Yes, we have a foundational player in Caitlin Clark and Aliyah Boston. But I want this team to be a leader in the country, an enduring brand like Apple or something.”
The comments quickly sparked a reaction online, particularly among fans who felt Krauskopf wasn’t giving Clark the credit she deserves. Many argued that Clark’s arrival was the primary reason for the team’s surge in popularity, media attention, and attendance. Clark, a national sensation since her days at Iowa, has undeniably elevated the Fever’s profile in her rookie WNBA season.
Supporters pointed out that the Fever had struggled with relevance in recent years and that Clark’s presence had reignited interest in the team on a national scale. By not fully acknowledging Clark’s transformative impact, critics argued that Krauskopf missed an opportunity to connect with the fan base and celebrate what she represents for the franchise’s growth.
Others, however, defended Krauskopf, saying her comments were focused on the long-term vision of the franchise and not meant to diminish the players’ roles. They noted that building a sustainable brand around the entire organization rather than one or two players is a valid and common approach in professional sports.
Still, the backlash was swift and intense enough that Krauskopf quietly removed her X account later the same day. As the Fever continue to navigate the challenges and spotlight that come with Clark’s presence, the franchise will need to balance its messaging carefully—especially with a fan base that’s more engaged and vocal than ever.
The incident is a reminder of the powerful influence athletes like Clark have, not just on the court, but in shaping public perception and the business of sports.